Yahoo May Launch Ad Network to Compete With Google AdSense
Posted on March 10, 2005
Search Engine Journal reports (citing multiple rumors) that Yahoo may be close to launching an advertising distribution network that competes with Google. Google greatly expanded their pay-per-click keyword advertising space when they launched the AdSense program that lets other websites run Google text ads. It has also been reported that Yahoo plans to drop Overture as the name for its pay-per-click advertising service. Yahoo also recently launched Yahoo Developer Services, which lets developers build applications using the Yahoo API.
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