Steve Case Invests in Healthy Yoga Lifestyle

Posted on August 11, 2005

Steve Case, the founder of AOL and former AOL chairman, has been investing in the healthy lifestyle market since leaving the company. The Washington Post reports that Case founded Revolution LLC, an investment company, with $500 million of his own money. His most recent investment is $20 million into Gaiam Inc., a producer of healthy lifestyle products including yoga and pilates equipment and DVDs.

To date, Revolution has spent roughly $145 million in the health and wellness field, buying controlling stakes in Miraval -- Life in Balance, a Tucson, Ariz., resort and spa company, and Wisdom Media Group Inc., a radio and television company focused on health and wellness that was recently relaunched under the name Lime: Healthy Living With a Twist.
Lime has 6.5 million cable subscribers, a Web site and a 24-hour channel on Sirius Satellite Radio. It plans to roll out wireless alerts consisting of reminders and daily inspirations, said chief executive C.J. Kettler. As part of Revolution's deal with Gaiam, Gaiam will provide programming to Lime and produce videos of Lime shows.

A Wikipedia entry for Steve Case says that he also owns part of a Pineapple company and land in Hawaii.