Startups Vs. Amazon.com's Reviews

Posted on February 1, 2007

A post on GigaOM looks at several startups that are taking on Amazon.com's monster database of product reviews. The startups discussed in the GigaOM post include PowerReviews, Bazaarvoice, Reevoo and Ratepoint.

While low prices and huge inventory are the main attraction at Amazon.com, the site's reviews have emerged as an essential online resource. Now, a new generation of start-ups wants to take on the shopping giant by spreading reviews across the web.

As PowerReviews CEO Andy Chen puts it, he's building a "next-generation Epinions." His competitors in the distributed reviews space include Bazaarvoice and European-oriented Reevoo. Today, a new start-up, Ratepoint, is throwing its hat in the ring.

Even if these new startups do a better job than Amazon.com of providing product information it is still going to be very hard for them to overcome the powerful branding behind Amazon.com.


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