Sellers: Slip a Free Gift in Your Mailing

Posted on August 16, 2005

Phil Dunn and Amy Balsbaugh offer some good advice for eBay sellers in a new article on AuctionBytes.com. While eBay does have a policy about bonuses and giveaways Dunn and Balsbaugh say you can still slip a small gift in your mailing.

However, you can certainly slip an unadvertised gift into every package you ship, without any restrictions from eBay. When you do this, make sure that you give a reason for the gift that indicates your expectation from the customer. This could be anything from "remember me the next time you purchase" to "please email your friends and tell them what a great deal you got."

They suggest gifts like a copy of your business newsletter or a small but useful promotional item like a printed pen or magnet that has your logo and website address on it.