MySpace Can Help Boost Sellers' Traffic

Posted on August 9, 2006

MySpace, a social networking website, has quickly become one of the most popular websites on the Internet. Some savvy sellers are now using the website to drive more traffic to their eBay listings. Greg Holden describes some sellers taking advantage of MySpace's enormous traffic.

MySpace.com wasn't set up as a business site. But it's perfect for meeting new people and promoting oneself. For example, a musician can post a clip of a recent composition. So wouldn't MySpace also be great for publicizing an eBay Store or a group of eBay auction sales? That's what a group of enterprising eBay sellers have been discussing on the PowerSeller message boards and in other community forums. A growing number of sellers have created MySpace "spaces" devoted to their eBay businesses. They say they're benefiting in terms of increased traffic to their eBay Stores, better search placement on sites like Google, and better sales.
One such believer is an eBay seller who goes by the User ID BluKentucky and sells antiques and curios from the Bluegrass State. Not long ago, he spent an hour or so creating a profile that promotes his eBay business. (You'll find it at www.myspace.com/blukentucky). By way of introducing himself, he lists his eBay feedback rating (9,400 at this writing) and mentions that he has been an eBay member since 1999.

Holden also tells sellers to set-up a profile on MySpace and start networking. He says many of MySpace's categories are similar to categories found on eBay. MySpace popularity is tracked by the number of "friends" you have so you will want to start building a network of friends to build traffic to your MySpace URL. MySpace is not the only social network but it is currently the most popular one.

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