More Web Users Creating Content

Posted on December 30, 2007

A study of 2,081 Americans has found that 38% of U.S. consumers are watching TV shows online, 36% use their cell phones as entertainment devices and 45% are creating online content. This online content people are creating - also referred to as user generated content - including websites, music, videos and blogs.

The "State of the Media Democracy" notes that in Deloittes first edition of the survey just eight months earlier, 24 percent of consumers used their cell phones as entertainment devices, meaning that usage has soared 50 percent.
About 62 percent of "millennials" (consumers 13-to-24-years-old) are using their cell phones as entertainment devices, up from 46 percent in the previous study conducted February 23-March 6, 2007. And among Generation X consumers (25-to-41-year-olds), the number grew to 47 percent from 29 percent in the earlier survey.
About 20 percent of consumers said they are viewing video content on their cell phones daily or almost daily.
The percentage of consumers watching TV online jumped from the 23 percent figure reported in the previous study. Roughly 54 percent of those surveyed said they are making their own entertainment content through editing photos, videos or music, 45 percent said they are producing that content for others to see, and 32 percent said they consider themselves to be "broadcasters" of their own media.

The study also found that many people are making use of social media. 54% said they use social networking sites, chat rooms or message boards. However, just 45% said they maintain a profile on a social networking site. There may be some people who found an online forum they enjoy and don't see the need for switching to a social network.

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