Google Losing Search Engine Lead

Posted on January 15, 2005

Google still has a big lead but search engines provided by Yahoo and Microsoft (MSN Search) are starting to narrow the gap. A recent Wall Street Journal article cited a study that showed many web users find Yahoo and Microsoft's search engines to be comparable to Google's. 61% of those surveyed said they would likely make Yahoo their primary search engine -- an 11% increase over last year's 50% result. Google did do better with 84% saying they would make Google their primary search tool -- however 86% had said this about Google in last year's survey.

Danny Sullivan, editor of Search Engine Watch, told the WSJ that, "It's not a neck-and-neck race at all, but it's getting closer." That is a good way to put it.



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