Ebay Sellers Should be Blogging

Posted on January 16, 2006

Kelvin Cook has an article at eCommerceBytes about using blogs as an eBay marketing tool. He lists several things a seller can do with a weblog.

  • inform your customers
  • give more information about merchandise
  • give your auctions/store items greater page rank
  • attract customers
  • earn money via affiliate marketing
  • combine all selling efforts in one place
    • Cook uses a blog as part of his eBay marketing. He sells mugs in his online eBay store so he also started a blog about mugs called FitzMugs. He says the blogs give his items more exposure.
    The beauty of this is that I am able to link to each item in my store in my blog as well. This allows me to generate greater exposure and page rank (relevance) for the search engines, because my items are being linked from another relevant place on the Internet. If a customer does not find my mugs through my online store, they may find it through my blog.
    If you are a blogless eBay seller it is time to remedy the situation. Read the advice in Cook's article and start thinking about how you could use a blog to get your auctions and eBay store noticed.

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