Current Focuses on Short Video Content

Posted on May 3, 2005

Current is a new, independent cable and satellite TV network. The company is headed by former US Vice-President Al Gore. When Current launches later this year it will provide 15-second to five-minute video "pods" for several different channels including: Current Soul, Current Gigs, Current Fashion, Current Lies and Current Tech. Here is how Current describes its plans to remake TV:

We're rethinking the way TV is produced, programmed, and presented, so it actually makes sense to an audience that's accustomed to choice, control, and collaboration in everything else they do.

So, we're creating a network in short form. Whenever you tune in to Current, you'll see something amusing, inspiring or interesting. And then, three minutes later, you'll see something new. It'll be a video iPod stocked with a stream of short segments and set to shuffle.

The website also has a Studio section where people can submit their own videos. The site is currently running a contest for the best video with a $3,000 prize. The contest ends on May 20th.

Update: Current TV no longer exists in its original format. It was purchased by AL Jazeera in January 2013.


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