Broadband Use Dependent on Income

Posted on April 23, 2004

The most affluent Americans are the fastest demographic to switch to broadband internet connections. This is not surprising since broadband ISP costs tend to run higher than dial-up connections. A new Nielsen//NetRatings study has found that broadband use in households with incomes over $150,000 grew by 34% from March 2003 to March 2004, while households with incomes from $50,000 - $74,000 grew by only 11% in the same period. Almost 70% of web-connected homes with incomes over $150K now have broadband, while only 25% of web-connected homes with incomes under $25K have broadband access.