Big Media to Buy Blogs?
Posted on November 18, 2004
Our blogs and online content providers about to be purchased in a big media buying spree? That is one possibility pondered by Wired columnist Adam L. Penenberg in a recent column. Penenberg looks at the possibility of large media companies purchasing websites like Slate and even popular blogs, like political weblogs.
Sam Whitmore, of Sam Whitmore's Media Survey, told Wired, "Look at what happened politically. The same thing will happen in business, because people know they don't need to head to branded sites for good information. Bloggers can be trusted to be independent and people will turn to self-published experts for information."
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